Safe Kids Kansas

Kansas Traffic Safety Resource Office

Preventing Accidental Injury.

September 8, 2009

KDHE Office of Communications, 785-296-0461

MEDIA ADVISORY: Child Passenger Safety Week 2009

Preteens rev their engines in new safety program

WHO: Safe Kids Kansas (contact: Cherie Sage, 785-296-1223, or Daina Hodges at 785-296-0351)

Kansas Traffic Safety Resource Office (contact Norraine Wingfield or Kathryn Brown at 800-416-2522)
WHAT: The Kansas Traffic Safety Resource Office and Safe Kids Kansas will be co-hosting an event to unveil a new, innovative multimedia curriculum and complementary educational video game for CPS Week 2009.

SafetyBreaks! includes a five-day curriculum of in-class education covering occupant protection, safety in and around cars, work zone/inclement weather driving information, aggressive, drowsy and distracted driving tips and underage alcohol use and prevention. The 15-minute lessons provided in SafetyBreaks! are reinforced with games specific to each portion of the curriculum.

To partner with the in-class curriculum and games, SafetyBreaks! includes an online video game called Kansas Challenge, which allows students to reinforce what they’ve learned in class to compete against classmates and other students across the state in a race across historic Kansas.
WHEN: Wednesday, September 9, 2009, at 8:45 a.m.
WHERE: Lowman Hills Elementary, 1101 SW Garfield, Topeka
WHY: Children are the most precious cargo traveling on America’s highways, yet motor vehicle crashes are still the leading cause of death for children ages 3 to 6 and 8 to 14 across the nation.

Child Passenger Safety Week, September 12-18, 2009, will take aim to better educate parents, caregivers, and children ages 0-14 about vehicle occupant protection. Throughout the week, KTSRO will partner with Safe Kids Kansas and other local organizations to spread the message about proper car seat installation, increasing seat belt usage and always ensuring kids under age 13 ride in the back seat of vehicles when possible.

Note to the Media: You will have an opportunity to watch and play the Kansas Challenge at the news conference.