Safe Kids Kansas

Preventing Accidental Injury.

April 28, 2008

KDHE Office of Communications, 785-296-0461

National Safe Kids Week 2008 - 20th anniversary report by Safe Kids USA says
accidental injury death rate of children 14 and under down by 45 percent since ‘87

But accidental injury remains #1 killer of Kansas kids

The accidental injury death rate of children 14 and under has declined by 45 percent in the United States since 1987, yet accidental injury remains the nation’s leading killer of kids, according to a new national report release d by Safe Kids USA.

"We’re losing too many children to an epidemic that can be prevented,” said Mitch Stoller, president and chief executive officer of Safe Kids USA. “The 45 percent drop demonstrates tremendous progress, but we can’t lose sight that accidental injury remains the leading killer of our nation’s kids and that many of these injuries can be prevented.”

“The drop in children’s accidental deaths gives us thousands of reasons to celebrate – one for every single child who was saved from a serious or fatal injury,” said Jan Stegelman, Safe Kids Kansas Coordinator. “ But we’re still losing too many kids in this country which is why Safe Kids Kansas joins the national effort to make child injury prevention a priority.”

National report findings
The comprehensive national report was undertaken by Safe Kids USA in celebration of the 20 th anniversary of Safe Kids Worldwide, a global network of organizations whose mission is to prevent accidental childhood injury. Entitled Report to the Nation: Trends in Unintentional Childhood Injury Mortality and Parental Views on Child Safety, the report examines accidental injury in the United States and its impact on children by age, gender and race, and reviews the changes in accidental childhood injury death rates in areas such as motor vehicle occupant injuries, drownings, suffocation (which includes strangulation and choking) and more. The report also compares current data to data from 1987 and 1997.

The report unveils many findings including:

In addition, the report demonstrates that among children ages 14 and under, accidental death rates are declining except for the childhood suffocation death rate which has increased by 21 percent. (This is partly due to a re-categorization of deaths previously attributable to Sudden Infant Death Syndrome.)

The injuries examined in the report are serious, many resulting in death or permanent disabilities. Many children survive, but live with significant physical and emotional health consequences for a lifetime. The stress on the children, their families and the health care system cannot be underestimated. In 2000, in the U.S., injuries to children ages 14 and under cost society approximately $58 billion in medical bills, lost wages of the children’s caregivers, and more.

“The great strides made over the past 20 years in reducing accidental childhood injuries by Safe Kids USA, the American injury prevention community, parents and governments is reason for optimism,” says Stegelman. “Yet all of us can do more to create a safer environment for the children of Kansas.”

What parents can do
The four leading causes of death from accidental injuries to children 14 and under are suffocation (19 percent), motor vehicle occupant injuries (16 percent), drownings (16 percent) and pedestrian incidents (11 percent). Here are 10 steps Safe Kids Kansas recommends to parents that could have a major impact on their children’s safety:

  1. Properly secure your children under age 13 in a back seat every time they ride in a car.
  2. Keep your children in the right type of car or booster seat until adult lap and shoulder belts fit them correctly.
  3. Make sure your children wear a helmet and other protective gear every time they bike, skate, skateboard or ride a scooter.
  4. Teach your children to cross streets at corners and look left, right and left again before crossing. Make sure children younger than 10 always cross the street with an adult.
  5. Always keep your eyes on your children when they are playing in or near water.
  6. Always make sure your children wear life jackets when riding on boats or playing in or near open bodies of water.
  7. Install smoke alarms and carbon monoxide detectors on every level of your home and outside of every sleeping area. Change the batteries once a year, and test them monthly.
  8. Do not place blankets, pillows or other soft items in a baby’s crib. Keep small items such as toy parts, coins, buttons and beads away from children under age three.
  9. Keep poisonous items, such as medicines and cleaners, locked away and out of reach of children.
  10. Do not let your children play on stairs, furniture, balconies, roofs, or in driveways, streets or parking lots.

What government can do
“Our nation needs a coordinated strategy on children’s injury prevention that allows us to turn research into safety strategies that save lives,” says Martin R. Eichelberger, M.D., founder and director of Safe Kids Worldwide and chief of Trauma and Burn Services, Children’s National Medical Center in Washington, D.C. “From Capitol Hill to our local communities, we need to act together to make our neighborhoods and homes safer places for children to live, learn, travel and play.”

Safe Kids Kansas joins Safe Kids USA in calling on national and state governmental leaders to recognize that accidental injury is the #1 threat to Kansas children, and in response, to marshal a multi-faceted effort (similar to what the nation has done to address drunk driving and smoking cessation) to eliminate this serious public health threat.

Some of their specific calls to action to government include:

  1. Congress continuing its efforts to modernize the operations and authority of the U. S. Consumer Product Safety Commission so that it can better fulfill its critical mission of protecting consumers, especially children, from dangerous products.
  2. The President and Congress providing sufficient federal budget support for the other federal agencies charged with promoting child safety. Those agencies include the National Highway Traffic Safety Administration, the United States Fire Administration and the Centers for Disease Contro l and Prevention ( National Center for Injury Prevention).
  3. State legislators addressing specific risk areas – such as motor vehicle collisions – by passing or improving laws that require all children to be appropriately buckled in a child safety seat (infant seat, forward facing child safety seat or booster seat) or seat belt in the back seat of motor vehicles.

National Safe Kids Week
National Safe Kids Week has been held annually for 20 years. This year’s theme is Twenty Years of Preventing Accidental Injuryand is supported by Safe Kids Worldwide’s founding sponsor, Johnson & Johnson. In addition, Johnson & Johnson is sponsoring a Safe Kids USA public service advertising campaign with Nickelodeon and distributing safety information at retail locations. Academy Award-winning actress Marcia Gay Harden and Charisse Nurnberg of Assaria, Kan., joined Safe Kids USA on April 28, 2008, to unveil a new report tracking the accidental childhood injury death rate in the U. S. since 1987. Some of the report’s startling statistics demonstrate that in 2005 accidental injury claimed the lives of 5,162 children ages 14 and under, and in 2006 there were more than 6.2 million children’s emergency room visits for accidental injuries in this age group. Mrs. Nurnberg spoke eloquently about her life after her 3-year-old son, Matt, drowned in 2001 in their soft-sided pool. “No family deserves to suffer the pain, guilt and grief of the loss or injury of their child,” said Nurnberg. “We all need to do everything that we can to promote the safety of all children in this nation and world.”

For more information or for a copy of Report to the Nation: Trends in Unintentional Childhood Injury Mortality and Parental Views on Child Safety please visit The report was funded by an educational grant from Johnson & Johnson.

Safe Kids Kansas, Inc. is a nonprofit Coalition of 67 statewide organizations and businesses dedicated to preventing accidental injuries to Kansas children ages 0-14. Local coalitions and chapters are located in Allen, Anderson, Atchison, Clay, Coffey, Dickinson, Doniphan, Douglas, Elk, Ellis, Finney, Ford, Franklin, Geary, Jackson, Jefferson, Johnson, Labette, Leavenworth, Marion, Marshall, McPherson, Meade, Mitchell, Montgomery, Osage, Pottawatomie, Republic, Rice, Riley, Saline, Smith, Shawnee, Wilson and Woodson Counties, as well as the cities of Chanute, Emporia, Leavenworth, Pittsburg, the Wichita Area and the Metro Kansas City Area. Safe Kids Kansas a member of Safe Kids Worldwide , a global network of organizations whose mission is to prevent accidental childhood injury. The lead agency for Safe Kids Kansas is the Kansas Department of Health and Environment.

Note to Kansas Reporters : B-roll of the April 28 national press conference for Safe Kids Week held in Washington D.C. - including the unveiling of the research report and featuring Charisse Nurnberg of Assaria, Kan., whose son Matt drowned in a soft-sided pool in their backyard in 2002, will be available via satellite downlink. The coordinates are:

Monday, April 28, 2008
Dedicated window: 1530-1545 EST (3:30-3:45 PM)
AMC6 / © 20 (dl4100H)        

Tuesday, April 29, 2008
1330-1400 EST (1:30-2 PM)
GAL25 / 19 © (dl4080V)

All data in this news release is included in the Safe Kids USA Report to the Nation: Trends in Unintentional Childhood Injury Mortality and Parental Views on Child Safety, April 2008.