For Immediate Release
March 15, 2007

KDHE Office of Communications, 785-296-0461

MEDIA ADVISORY: "Fruits & Veggies - More Matters"
News Conference Scheduled for 9:30 a.m. on Tuesday, March 20

The Kansas Department of Health and Environment (KDHE) has scheduled a news conference to introduce the new “Fruits & Veggies – More Matters,” campaign at 9:30 a.m. on Tuesday, March 20 at Dillon’s Grocery Store, 6829 SW 29 th St. (at 29 th and Urish) in Topeka.

“Fruits & Veggies – More Matters,” is a new national public health initiative created to encourage Americans to eat more fruits and veggies. Consumers will soon begin seeing the new campaign in stores, online, at home and on packaging. A new consumer Web site,, will offer recipes, serving ideas, shopping advice and more. “Fruits and Veggies – More Matters” will replace the national “5 A Day” campaign.

At the news conference, Aaron Dunkel, Deputy Secretary of KDHE; Lisa Regnier, a mother of three living in Topeka; and Sheila Lowrie, a spokesperson for Dillon’s, will speak on the importance of a nutritious diet and provide information about the “Fruits & Veggies – More Matters” campaign.

“Fruits & Veggies—More Matters” is joint collaboration between KDHE, Produce for Better Health Foundation (PBH) and the Centers for Disease Control and Prevention (CDC). More than 90 percent of all Americans do not eat the recommended amount of fruits and vegetables, which are key to preventing obesity.

This new initiative supports the Healthy Kansas ( mission to eat healthy, increase activity, and reduce tobacco use among Kansans.